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March 5, 2025

Spreading Good Vibes: Our New Partnership with Goodable

For every positive news story, there are three to four negative ones, creating an emotional environment that can feel overwhelming

That's why we're excited to announce our partnership with Goodable, a platform dedicated to transforming how we consume and interact with media.

Reimagining Advertising Experiences

Our collaboration with Goodable goes beyond traditional advertising. We're creating a unique approach that places brands alongside positive news stories. By curating content that uplifts and inspires, we're offering brands an opportunity to connect with audiences in more meaningful ways.

The Power of Positive Context

The impact of positive content is more than just feel-good messaging. Research shows that:

  • Goodable's content makes viewers 96% happier
  • It can reduce symptoms of stress and anxiety by up to 62%

A New Approach to Brand Engagement

Our partnership allows brands to hug their ads with positivity. Our partnership offers three unique ways to connect:

1. News Story Bookending

Brands can now place their messaging strategically around Goodable's positive news content. This approach ensures your advertisement is contextually surrounded by uplifting stories, creating a more engaging viewer experience.

2. Daily News Feed Sponsorship

Become the presenting sponsor of Goodable's daily news feed. This option provides comprehensive brand visibility across a curated selection of positive, inspiring content that reaches audiences seeking hope and optimism.

3. Co-Branded Content Sponsorship

Collaborate directly on 30-second content pieces that align with your brand's values. These custom segments allow for deeper storytelling and more authentic audience connection.

To learn more connect with our team today.

Start planning a smarter campaign today.