Commitment to Quality in DOOH Advertising

At Vertical Impression, we're dedicated to setting new standards in DOOH advertising quality. Our partnership with PerView is a crucial step in this ongoing commitment. We believe that advertisers deserve not just extensive reach, but also the confidence that comes from accurate, reliable measurement.

Our approach to ensuring the highest quality impressions for advertisers rests on three key pillars:

1. Comprehensive Building Knowledge: We've developed deep insights about the audiences in our buildings, allowing for more targeted and effective advertising.
2. Strategic Screen Placement: Our screens are located in high-traffic areas like elevators, maximizing visibility and engagement with our audiences.
3. External Measurement: Through our partnership with PerView, we now offer third-party validation that ensures our impression counts are accurate and trustworthy.

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The PerView Partnership: Enhancing Measurement Precision

Our collaboration with PerView, developed by Place Exchange, brings innovative OOH measurement capabilities to our network, offering several key advantages for advertisers:

• Precise Metrics: Up-to-date, deterministic data provides accurate reach, frequency, and hourly impressions across our diverse venue types, including hospitals, hotels, and commercial spaces.
• Industry-Standard Practices: Adherence to OAAA OOH Impression Measurement Guidelines ensures reliability and consistency.
• Programmatic Compatibility: Seamless integration with major platforms like Vistar, Hivestack, Broadsign, and Place Exchange.
• Tailored Solutions: PerView is developing a measurement model specifically suited for elevator and indoor-based displays, addressing our network's unique characteristics.
• Unified Methodology: Aligned impression measurement practices across Canadian and US markets provide consistency for our North American advertisers.
• Data-Driven Insights: Quarterly traffic analysis and venue-level measurement deliver a clear picture of audience engagement patterns, enabling more informed campaign planning.

This collaborative approach allows for accurate, standardized measurement applicable to both programmatic and non-programmatic sales. With easy access to updates and data sharing, we're providing advertisers with the tools they need to maximize the effectiveness of their DOOH campaigns.

Leadership Insights

Nicolette Leonardis, President and Co-Founder of Vertical Impression, explains the significance of this partnership: “PerView’s reputation as one of the most trusted impression measurement services is what initially attracted us to their service. Trust in our impression model has been a major factor in building advertiser confidence during our North American expansion. We love working with the team at PerView and believe their work will help the out-of-home industry grow to be a trusted, must-use channel.”

Ari Buchalter, CEO of PlaceExchange, adds: "Partnering with Vertical Impression is an exciting development. Their extensive network, combined with our advanced measurement capabilities, creates a synergy that will benefit advertisers and push the boundaries of DOOH advertising."

Looking Ahead

As we continue to expand our network and capabilities, our partnership with PerView will play a crucial role in maintaining our commitment to quality. By providing advertisers with more precise measurement and valuable insights, we're not just growing our reach – we're enhancing the value and effectiveness of DOOH advertising.

This collaboration represents a significant step forward in our ongoing efforts to deliver the highest quality DOOH advertising solutions. As the industry evolves, Vertical Impression remains committed to leading the way in transparency, precision, and advertiser confidence.

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Media Contacts:

Vertical Impression
Michael Mckerracher
mmckerracher@verticalcity.com

Place Exchange
press@placeexchange.com