Following a successful beta release with some of Canada's premier advertisers, we're rolling out upgrades to our AI-powered audience analysis system across Canada..  So grab a coffee, sit back, and let’s dive into this exciting news. We’re not just talking about any ordinary upgrade. We're talking about a total overhaul that brings incredible levels of detail, insights, and understanding to OOH advertising.

The Techie Bit 

We’ve made our screens even better at tracking eye time, pulling in thousands of points of data from faces. And with this most recent upgrade, we can be precise down to fractions of a second. Yes, you read that right. Fractions of a second. Imagine knowing exactly how long someone’s attention lingers on your ad – it’s like mind-reading, but cooler.

What’s New?

Let’s break it down:

1. Average Attention Time in Seconds: 
   • Ever wonder how much time folks spend looking at your ad? Now you’ll know.
2. Ways to Compare:
   • See how your ad does across different building types and cities.
   • Find out how it stacks up against others in our network.
   • Industry benchmarks and past campaign comparisons are coming soon.
3. Spot the Best Parts of Your Ad:
   • Top Moments: Find out which parts of your ad hold the most eyes. Who knew your fifth segment was the real showstopper?
   • Key Image Tracking: Ever wonder which moment of your ad hits the hardest? Our new tool tells you what share of folks saw the most powerful part. Use this to sharpen your targeting and make sure your best work reaches the right eyes.
4. Who’s Really Watching? (Active Attention Rate)
   • Find out how many people stick with your ad for more than 2.5 seconds. Why does this matter? Studies show this is the sweet spot for remembering ads.
5. Dashboard Upgrades:
   • We’ve boosted our dashboard with more tracking and comparison tools to help you fine-tune your ads. No more guessing—just clear, useful data.

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New Suite of Reports: Whatever the campaign budget, direct and Programmatic ad buys now get unique attention metrics to fine-tune strategies and maximize impact.

A Word from Our President, Nicolette:

“These upgrades to our AVA system are more than just technological improvements; they are a new standard in OOH advertising that enable advertisers with deeper, more actionable insights,” said Nicolette Leonardis, President and Co-Founder Vertical Impression. “By providing metrics that matter, we empower advertisers to optimize their overall OOH creative strategies and elevate to Made for Attention advertising."

Vertical Impression is on a mission to keep pushing the boundaries. With these new AVA features, we’re not just keeping up with the times – we’re setting the pace. And guess what? These features are available right now for all our clients. So, buckle up, because the future of campaign reporting is here, and it’s looking brighter than ever.

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Check out  https://www.verticalimpression.com/measurement to learn more or get in touch with us to start planning your campaign today.

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