Welcome to the first monthly round-up newsletter from the team at Vertical Impression. Every month, we’ll be rounding up the top out-of-home marketing news, developments, productivity tips, and ideas and sharing it with you to save time.

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What you missed in out-of-home:

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Is traffic near billboards increasing again?
There's a potential rebound in traffic for large format, but data is still well below benchmarks (except Vertical Impressions’ residential network 😉).

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‍The Future Of Out-Of-Home Marketing, An Interview With Brian Wyatt. Four insights on the past, present and future of out-of-home marketing from a partner at Newad & Campsite.

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Where the world is headed

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GEOPATH reported the sixth consecutive week of growth in average total miles travelled per day by Americans. Read more.

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Is the office dead? Is there going to be a commercial real estate apocalypse? Marker thinks so. Read more.

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"We got too fancy." Agencies face a painful pivot to reality in the face of COVID-19. Will the days of awards shows, office bars, and creative perks return? Read more.

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Ever wonder what makes elevator rides awkward? Learn how brands are tapping into the unique marketing ju-ju. Read more.

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Want to keep tabs on how your competition is responding to the pandemic? Here’s a regularly updated list of company responses and strategies. Read more.

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Parting thought

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Brian Wyatt, former CEO of Newad, Campsite and current executive parter at Vertical Impression, has this to say on what makes an effective marketing team:
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"A good team is not so set in their ways that they’re not going to listen to outside advisors or look at different ways to do things," he says. "You need to be able to adapt and change quickly.

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That’s it from us this month! Please send any ideas, comments, or virtual advertising award-show invites to hello@verticalimpression.com.

Cheers!
The Vertical Impression Team

PS: We've updated our media kit, do you have the latest version?

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