Measure

OOH

Attention

Unlock the full potential of your campaigns with our comprehensive engagement reporting suite.

Currently available for Canadian campaigns

Attention, measured to the millisecond

Attention is everything, and more than ever it's in short supply. This can lead to missed sales, lost opportunities, and wasted ad dollars. Our elevator screens go beyond high-impact impressions to deliver industry-leading metrics that act as a proxy for creative performance. With a captive audience, brands gain unique insights into engagement to maximize every dollar.

Visualize campaign data

Understand Creative Performance

Optimize Campaign Strategy

Transform elevator rides into measurable OOH success

Attention is everything, and more than ever it's in short supply. This can lead to missed sales, lost opportunities, and wasted ad dollars. Our elevator screens go beyond high-impact impressions to deliver industry-leading metrics that act as a proxy for creative performance. With a captive audience, brands gain unique insights into engagement to maximize every dollar.

Visualize campaign data

Understand Creative Performance

Optimize Campaign Strategy

Attention, measured to the millisecond

Attention is everything, and more than ever it's in short supply. This can lead to missed sales, lost opportunities, and wasted ad dollars. Our elevator screens go beyond high-impact impressions to deliver industry-leading metrics that act as a proxy for creative performance. With a captive audience, brands gain unique insights into engagement to maximize every dollar.

Visualize campaign data

Understand Creative Performance

Optimize Campaign Strategy

What you can analyze

Attention

Measure how long your audience engages, down to fractions of a second.

Demographics

Understand which genders and ages are most engaged with your creative

Locations

Determine which cities, provinces, and buildings are most effective

Time

Track audience engagement over the duration of your campaign

Benchmarks

Compare your performance against network and indsutry averages

Advanced creative insights

Active Attention Rate

Gauge the recall of your creative by seeing how audiences are engaging beyond the crucial 2.5-second mark. Optimize your spend on impressions that truly stick.

Advanced Frame Analysis

Track viewer attention second-by-second. See exactly which moments grab attention. Refine your creative for maximum impact across all campaigns.

Key Moment Analysis

Discover your ad's standout moment. See which frame grab the most attention what percentage of viewers saw it, and who those they are.

Start planning a smarter campaign.

Reach who you want, when you want, and get the data on what works.

Start planning Download Media Kit

Our Technology: Precision in Every Frame

Vertical Impression's proprietary AI-powered system measures audience attention with millisecond accuracy. Using privacy-compliant Anonymous Video Analytics, we capture real-time engagement data, translating it into our unique metrics. This allows advertisers to understand exactly how their campaigns perform, optimize content, and maximize ROI—all based on precise, actionable insights.