Measure

audience

attention

See exactly what captures your audience’s attention—and make every ad dollar count.

Currently available for Canadian campaigns

Actual audience attention data with every campaign

Attention is scarce—so stop guessing what works. Our AI-powered analytics show who’s watching, for how long, and what holds their focus. With a captive audience inside elevators, brands get real engagement insights that drive better creative and higher ROI.

Know Who’s Watching—and For How Long
Pinpoint Which Ad Creative Drove Results
Real-Time Audience Data Updated Daily
two people walking out of elevator

Attention, measured to the millisecond

Attention is everything, and more than ever it's in short supply. This can lead to missed sales, lost opportunities, and wasted ad dollars. Our elevator screens go beyond high-impact impressions to deliver industry-leading metrics that act as a proxy for creative performance. With a captive audience, brands gain unique insights into engagement to maximize every dollar.

Visualize campaign data
Understand Creative Performance
Optimize Campaign Strategy

What you can analyze

Attention

Measure how long your audience engages, down to fractions of a second.

Demographics

Understand which genders and ages are most engaged with your creative

Locations

Determine which cities, provinces, and buildings are most effective

Time

Track audience engagement over the duration of your campaign

Benchmarks

Compare your performance against network and indsutry averages

What you can analyze

Campaign Highlights

Who's Watching

Age
Profiles

Attention Trends

Creative Performance

Market Insights

FSA Comparisons

Measure What Matters

Plus tools for creative analysis

Gauge recall

Get an early reading on the recall of your creative by seeing how audiences are engaging beyond the crucial 2.5-second mark. Optimize your spend on impressions that truly stick.

See where attention drops off

Track viewer attention second-by-second. See exactly which moments grab attention. Refine your creative for maximum impact across all campaigns.

Understand what drives attention

Discover your ad's standout moment. See which frame grab the most attention what percentage of viewers saw it, and who they are.

Access insights during & after your campaign

Currently available for Canadian campaigns
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Live Campaign Dashboard

Access your campaign data anytime you want with an interactive dashboard with updates every day.
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Post-Campaign Reports

Choose from different report tiers to fit any budget or strategy, providing tailored insights to enhance your creative strategies.

How we measure attention

Vertical Impression's proprietary AI-powered system measures audience attention with millisecond accuracy. Using privacy-compliant Anonymous Video Analytics, we capture real-time engagement data, translating it into our unique metrics. We provide brands with actionable insights—so you know exactly what works and how to improve.

Start planning a smarter campaign.

Reach who you want, when you want, and get the data on what works.

Insights & resources

Case Study

Dec 23, 2024

Luxury jewelry retailer slashes store visit costs with elevator advertising

Resource

Feb 5, 2025

Attention, Please! The Science Behind Getting Noticed in OOH Advertising

Research

Jan 30, 2025

Does Movement Matter? Testing Video vs Static in DOOH