Measure

audience

attention

See exactly what captures your audience’s attention—and make every ad dollar count.

Take a look

Currently available for Canadian campaigns

Attention, measured to the millisecond

Attention is everything, and more than ever it's in short supply. This can lead to missed sales, lost opportunities, and wasted ad dollars. Our elevator screens go beyond high-impact impressions to deliver industry-leading metrics that act as a proxy for creative performance. With a captive audience, brands gain unique insights into engagement to maximize every dollar.

Visualize campaign data

Understand Creative Performance

Optimize Campaign Strategy

Actual audience attention data with every campaign

Attention is scarce—so stop guessing what works. Our AI-powered analytics show who’s watching, for how long, and what holds their focus. With a captive audience inside elevators, brands get real engagement insights that drive better creative and higher ROI.

Know Who’s Watching—and For How Long

Pinpoint Which Ad Creative Drove Results

Real-Time Audience Data Updated Daily

If you can't measure it, you can't improve it

Attention is scarce, and capturing it isn’t just a challenge—it’s the difference between campaign success and wasted budget. Our AI-powered analytics tools help brands measure what matters, optimize creative, and maximize ROI.

Know Who’s Watching—and For How Long

Pinpoint Which Ad Creative Drove Results

Real-Time Audience Data Updated Daily

Attention, measured to the millisecond

Attention is everything, and more than ever it's in short supply. This can lead to missed sales, lost opportunities, and wasted ad dollars. Our elevator screens go beyond high-impact impressions to deliver industry-leading metrics that act as a proxy for creative performance. With a captive audience, brands gain unique insights into engagement to maximize every dollar.

Visualize campaign data

Understand Creative Performance

Optimize Campaign Strategy

What you can analyze

Attention

Measure how long your audience engages, down to fractions of a second.

Demographics

Understand which genders and ages are most engaged with your creative

Locations

Determine which cities, provinces, and buildings are most effective

Time

Track audience engagement over the duration of your campaign

Benchmarks

Compare your performance against network and indsutry averages

Actual audience attention data with every campaign

Campaign Highlights

Who's Watching

Age
Profiles

Attention Trends

Creative Performance

Market Insights

FSA Comparisons

Measure What Matters

Actual audience attention data with every campaign

A chart showing the most engaging audience is active.

A chart showing the percentage of men and women on a network.

A graph of a time line with the words time at the bottom.

A purple chart showing the average attention for a Del's Special Burger.

A graph shows the attention rate for British Columbia.

A map of a city with many green and orange dots showing FSA comparison

Plus tools for creative analysis

Gauge recall

Get an early reading on the recall of your creative by seeing how audiences are engaging beyond the crucial 2.5-second mark. Optimize your spend on impressions that truly stick.

See where attention drops off

Track viewer attention second-by-second. See exactly which moments grab attention. Refine your creative for maximum impact across all campaigns.

Understand what drives attention

Discover your ad's standout moment. See which frame grab the most attention what percentage of viewers saw it, and who they are.

Access insights during & after your campaign

Currently available for Canadian campaigns

Live Campaign Dashboard

Access your campaign data anytime you want with an interactive dashboard with updates every day.

Post-Campaign Reports

Choose from different report tiers to fit any budget or strategy, providing tailored insights to enhance your creative strategies.

How we measure attention

Vertical Impression's proprietary AI-powered system measures audience attention with millisecond accuracy. Using privacy-compliant Anonymous Video Analytics, we capture real-time engagement data, translating it into our unique metrics. We provide brands with actionable insights—so you know exactly what works and how to improve.

Start planning a smarter campaign.

Reach who you want, when you want, and get the data on what works.

Start planning Download Media Kit

Insights & resources

Research

Mar 28, 2025

What If Everything You Know About Summer Advertising Is Wrong?

Research

Feb 24, 2025

Design Guide That Can Double Your Static Out of Home Ad's Impact

Case Study

Feb 24, 2025

Uber Eats Turns Attention into Recall

Resource

Feb 5, 2025

Attention, Please! The Science Behind Getting Noticed in OOH Advertising

View all

Measure

audience

attention

See exactly what captures your audience’s attention—and make every ad dollar count.

Attention, measured to the millisecond

Actual audience attention data with every campaign

Attention is scarce—so stop guessing what works. Our AI-powered analytics show who’s watching, for how long, and what holds their focus. With a captive audience inside elevators, brands get real engagement insights that drive better creative and higher ROI.

If you can't measure it, you can't improve it

Attention is scarce, and capturing it isn’t just a challenge—it’s the difference between campaign success and wasted budget. Our AI-powered analytics tools help brands measure what matters, optimize creative, and maximize ROI.

Attention, measured to the millisecond

What you can analyze

Attention

Demographics

Locations

Time

Benchmarks

Actual audience attention data with every campaign

Campaign Highlights

Who's Watching

Age Profiles

Attention Trends

Creative Performance

Market Insights

FSA Comparisons

Measure What Matters

Actual audience attention data with every campaign

Plus tools for creative analysis

Gauge recall

See where attention drops off

Understand what drives attention

Access insights during & after your campaign

Live Campaign Dashboard

Post-Campaign Reports

How we measure attention

Start planning a smarter campaign.

Insights & resources

Research

What If Everything You Know About Summer Advertising Is Wrong?

Research

Design Guide That Can Double Your Static Out of Home Ad's Impact

Case Study

Uber Eats Turns Attention into Recall

Resource

Attention, Please! The Science Behind Getting Noticed in OOH Advertising

Age
Profiles