October 14, 2024
"Out of Home and Into My Heart" is available on Spotify and Apple Music now.
"Out of Home and Into My Heart" is a 10-track love letter to the out-of-home advertising industry, aimed at extolling the unique virtues of the oldest advertising medium in the world. Released in time for Out Of Home New York and the DPAA Global Summit, this tongue-in-cheek yet undeniably catchy set of songs ranges from Pop and Rock ballads to Dance and Hip Hop anthems.
"No this isn’t elevator music, it’s elevating music. It’s our love letter to the medium, combining catchy tunes with themes that resonate with our everyday experiences as marketers and advertisers" says Nicolette Leonardies, President and Chief Mixtape Officer at Vertical Impression.
The mixtape is available for streaming on all major platforms, including Spotify, Apple Music, and YouTube Music. All streaming proceeds from the album will be donated to the National Advertising Benevolent Society (NABS), a charity supporting at-risk people in the media, marketing, communications and advertising industry.
How we made it
"Out of Home and Into My Heart" started as a project to reinvent the concept of elevator music into something more modern. Created with the help of AI, our creative team fine-tuned lyrics, adjusted melodies, and made countless decisions on how to best celebrate our industry in a musical way. Our goal was to seamlessly blend the AI-generated elements with human creativity and a dash of our brand's personality, ensuring that every note and word authentically represented OOH advertising.
Official Tracklist:
About Vertical Impression
At Vertical Impression, we've always believed in elevating the advertising game – quite literally. With 6000+ elevator screens in buildings across North America, we specialize in transforming elevators into a canvas for creativity. From the lobby to the penthouse, and offices, hotels, hospitals, and so many more, we are in the business of making impressions that last longer than your average elevator ride.
